FootLocker Blocks: A Custom Game Set Built for Brand Play

When FootLocker conceptualized a branded game set for their team and community events, they wanted something fun, bold, and undeniably “FootLocker.” The result? A fully customized blocks game—simple in form, striking in execution, and unmistakably on-brand.

This exclusive set features black and white wooden blocks inspired by the visual identity of FootLocker and New Balance. Each block carries clean, crisp logo prints, creating a monochrome palette that feels modern, sporty, and premium.

To complete the experience, the set includes a custom black packaging box with the iconic FootLocker identity. Sleek, structured, and designed for gifting or team activities, this bespoke packaging adds a professional finish that elevates the entire piece from a simple game to a collectible brand item.

​Created exclusively for FootLocker, this project highlights how even everyday items like game blocks can be transformed into memorable branded assets through thoughtful design and craftsmanship.

Key Features

• Custom-colored black and white block set
  
• Dual branding: FootLocker + New Balance
  
• Premium black box packaging with logo
  
• Exclusive production made only for the brand
  

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